About the Conference
Tourism is undergoing a profound transformation driven by artificial intelligence, digital innovation, and sustainable heritage management.
Woldia University invites scholars, policymakers, practitioners, and innovators to participate in this landmark hybrid international conference — the first of its kind hosted by the University. The conference will explore practical applications of AI and digital technologies in tourism planning, marketing, and heritage conservation, aligned with the Sustainable Development Goals (SDGs) and the national development priorities of Ethiopia. By situating the event in Lalibela — a living UNESCO World Heritage Site — the conference bridges scholarly discourse with authentic cultural context.